Expectations – Allison M. Azulay

What readers want

Post author:Allison Azulay
Post published:4 June 2019
Post category:Readers Writers

The advertising industry created the slogan "Give me something new!" But is that truly what people want? There is another maxim that crosses many industries: "Give them what they expect."…

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I NOTICED THE SWAGGER FIRST: that arrogant saunter that said, “I’m irresistible and I know it.” He was good-looking, yes—as emphasized by the tight jeans that displayed every muscle and more than hinted at one in particular. And the chambray shirt open to show off a broad chest matted with jet hair that proclaimed his masculinity.

–excerpt from Bad Twin

GINETTE LAY STARING into darkness in the low cot by the grand canopied bed in which Lady Barton snored softly. To her surprise and dismay, the old woman had roused from her fireside dozing when she entered the room and had insisted on regaling her with more tales of the foibles and weaknesses of the aristocracy as Ginette helped her undress.

Thinking back on it, she realized there had been a subtle urgency in the manner of the viscountess. Indeed, now that she recalled her months as maid-cum-companion, she recognized that she had felt yet dismissed a sense of impendence. At first, she had wondered was it she who anticipated something vaguely threatening, or was it Lady Barton who expected some event? Now, a certainty filled her that Lady Barton’s choosing to employ her signified much more than she had guessed.

But what?

–excerpt from Propositions and Proposals